About Us

We’re TOTA. We make boonie hats for heads that like tunes, trails and taking the piss.

Born and bred in Ireland, TOTA was dreamed up somewhere between a muddy festival field and a hike that went on just a bit too long. We wanted hats that could handle the sun, the rave, the rain, the dust, and the random lad who keeps playing his tin whistle at 3am.

Our gear’s built for the curious. The wanderers. The beat-chasers. The ones who pack light but carry the craic. Whether you’re stomping through forests, catching a sunrise set, or just sitting in the grass eating crisps, TOTA’s there to keep your head in the game.

We don’t take ourselves too seriously – and we don’t think you should either. Life’s too short for boring hats. 

That’s Ok. That’s Alright. That’s TOTA.